Every successful game starts before the cabinet arrives
An arcade is not a row of isolated machines. It is a sequence of invitations: notice, understand, play, win, redeem and decide what comes next. That sequence shapes how Unis approaches a venue brief.
We begin with the building and the operator’s business model. Entry behavior, party traffic, prize-counter location, technician access and electrical reality all affect what belongs on the purchase list.
“Choose machines for the guest journey and the service plan at the same time.”
That discipline also makes assumptions visible. An early layout is a planning tool, not final engineering. Equipment dimensions, clearances and local requirements must be confirmed for the actual project.
After opening, measured play, downtime and guest feedback guide the next decision. A refresh should solve a verified problem, not simply change the view.

